Wolf Hiddink is a creative fashion consultancy founded by
Nike Wolf van de Waal (1980) en Elke Hiddink (1972).

With 20+ years of experience as Senior Design Director for
brands such as Calvin Klein and Tommy Hilfiger,
Elke is a true all-rounder in the international fashion industry.
What sets her apart is not only her aesthetic sensibility but also
her strategic mindset: Elke seamlessly bridges concept and
execution, with a deep understanding of collection
development, production processes, and brand positioning.
A rare blend of visionary creativity and strategic precision,
she brings meaningful, market-aware ideas to life
from concept to final creation.

Nike has been working as a creative director and brand
consultant for more than 15 years, and is known for her
authentic style, strong communication skills, and visionary
approach. Backed by an extensive global network of creatives,
she translates ideas into compelling visual stories that shape
brand identity and resonate across audiences and platforms.